Capturing the story behind the studio

Avera Visuals is a photography and videography studio based in Ocala, Florida, serving clients in Central Florida and nationwide across ten service specialties, from commercial brand work and corporate events to weddings, equine, and drone.

Built in collaboration with The Marketing Company, the project required building a complete digital presence from the ground up. No existing web presence, no templates to pull from. Just a talented team that needed a site as sharp as the work they produce.

The site was built on WordPress using Elementor Pro, with ACF powering a dynamic specialty carousel that updates automatically as service pages are managed. A custom taxonomy handles Loop Grid filtering across both service categories. The contact page integrates directly with into the client’s existing CRM, and a dual popup system delivers separate lead magnets to commercial and wedding audiences. Bellow also handles hosting, keeping the site fast, secure, and supported under one roof.